NEMS-V Social Marketing
Click the links below to read about the research strategies used to develop targeted messages for NEMS-V.
Phase One, May 2011
Phase Two, July 2011
Phase Three, December 2011
Click on the Promotional Ideas link at the lefthand side of this page to access MIX IT UP message signage.
NEMS-V Success Stories
One of the strategies in the Wellmark NEMS-V grant was to provide firsthand experience in using NEMS tools. Two‐day regional NEMS trainings were held in April 2010. Participants were eligible to apply for $500 mini‐grants. The purpose of the mini‐grants was to encourage immediate use of NEMS tools, including NEMS-V. Additional mini-grants were provided in 2011. In 2012 and 2013, mini-grants were offered to local public health agencies who had not received funds from Iowa Department of Public Health for health promotion strategies. Another set of mini-grants was offered in 2013 to use newly developed worksite marketing materials for blue-collar and white-collar worksites and to strive towards vending policy development.
NEMS-V Wellmark Final Report (2008 - 2010)
NEMS Mini-grant Descriptions (2008 - 2012)
Dallas County Mini-grant Description
Dallas County Vending Resolution
Siouxland Mini-grant Description
Two sets of mini grants were offered in 2013:
1) 2013 Local public health agencies: NEMS-V grant recipients were to conduct an assessment(s) using Nutrition Environment Measures Survey - Vending (NEMS-V) tools to generate a report card for location(s) being assessed and form a committee or coalition to discuss opportunities resulting from this assessment or present the findings to a currently existing organization wellness committee or community coalition. mini grant application
Clarke Louisa Wayne Clinton Muscatine Winnebago
Davis Pocahantas Winneshiek
2) Project coordinators attending The Healthy Iowa Worksites Conference held on March 27, 2012 at the Brown Deer Golf Club in Coralville, Iowa: NEMS-V grant recipients were to conduct an assessment(s) using Nutrition Environment Measures Survey - Vending (NEMS-V) tools to generate a report card for location(s) being assessed; make arrangements with the vendor to do product tastings; develop a plan to market healthy vending machine options; provide incentives to employees who purchase healthy options and/or determine pricing adjustments; submit minutes/results from meeting with worksite wellness committee/CEO identifying goals and action plans for improving and sustaining healthy food and beverage options; and report successes/challenges and progress towards policy development. mini grant application
Blackhawk County Courthouse
Blackhawk County Pinecrest Building
Fairfield Parks and Rec
Glenwood Resource Center
Grinnell Regional Medical Center
Henry County Medical Center
Polk County Health Department
Ringgold County Hospital
Sioux City Foundry
Van Buren County Hospital
Veyance Technologies, Inc.
NEMS-V State of Iowa Capitol Complex Project
Currently, a Memorandum of Understanding between Iowa Department of Public Health (IDPH) and Iowa Department for the Blind Business Enterprise Program (BEP) is in place to support healthy vending on the State of Iowa Capitol complex.
This agreement requires both the IDPH and the Department of the Blind to assist the BEP vendors in providing at least 25% of all packaged food choices and 50% of available beverage choices (other than 100% juice and unsweetened milk) that meet the updated NEMS-V criteria. Both departments provide assistance to BEP vendors to ensure compliance of these criteria. To assist vendors, the IDPH provides signage and helps them identify and mark healthy options with color-coded product markers and/or signage.
In 2013, an initiative to convert to healthy vending options and implement a healthy salad bar initiative took place. Wellness champions in each of the thirteen buildings on the State of Iowa Capitol Complex assisted vendors and provided incentives to employees who purchased randomly identified healthy snack items. The salad bar initiative used the same color-coding system to help consumers build a healthy salad. At that time, the state complex project involved four vendors with the goal of providing a minimum of 30% health choices in all food and beverage machines.
Afterschool snack initiative - a project of the Iowa Afterschool Alliance
Pella Aquatic Center Concession Stand Project - healthier concessions using NEMS-V criteria
Healthy Salad Bar initiative - as mentioned above in NEMS-V State of Iowa Capitol Complex Project
Sample NEMS-V Procurement
Other Success Stories
Click the links below to read other Vending Machine Success Stories.
Meredith Corporation—Des Moines, Iowa
Midwest Dairy Association - Quad-Cities, Iowa-Illinois Schools
School Snack and Beverage Vending - California
YMCA - YWCA Vending
Manufacturing Plant - Maine