Meredith Corporation—Des Moines, Iowa
In the summer of 2008, the wellness manager at Meredith started to think about selling healthier options in the vending machines located in the buildings. One problem he ran into was that employees were not buying the healthier options and therefore the vendor did not want to supply them, for fear they would lose money. Instead of giving up the wellness manager started to build a campaign to help increase change in vending in the right direction. He did this in two phases and worked with their vendor, Canteen.
Phase 1: Canteen had on hand a Balanced Choices menu for vending machines that the wellness manager could view. Canteen then donated 1200 products so Meredith could have four sampling periods. During the sampling periods employees could try the new healthier products and then vote on their favorites. The top eight products were then placed in the vending machines.
Phase 2 (6 weeks): Meredith and Canteen teamed up and put promotional stickers, with codes, on the back of healthy items in the vending machines. The healthy items were then promoted via emails, electronic newsletters, and posters near the vending machines. If an employee chose a healthier item they could get the code off of the sticker and enter to win a gift card.
The implementation of these two phases increased the sales of healthy items 60 percent and increased overall sales by 30 percent. They had so much success, Canteen placed a “healthy only” vending machine at Meredith!