Success Stories

YMCA - YWCA Vending

In 2006, YMCA-YWCA started a Healthier Choices Vending Program with their vending company. They replaced their high fat and sugar options with healthier snack choices. In addition to providing the healthier choices, all vending choices were labeled as "Not Recommended", "Choose Least", "Choose Sometimes", and "Choose Most". Most of the options that were found in the vending machines were the latter two. Such examples included milk, Dole fruit bowls, and yogurt cups. The facility eventually wants to eliminate all "Not Recommended" and "Choose Least" foods. When the YMCA - YMCA implemented this vending machine improvement, they saw an immediate $400 increase in sales. Besides just improving their own vending machines and the health of their consumers, they also inspired other recreation facilities to implement healthy vending machines.

BC Healthy Living Alliance. (2008). Getting Started Toolkit. Retrieved January 19 from


Tips for starting your own vending machine improvement, from the wellness manager at Meredith Corporation.

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  • If you do not already have an agreement with a vendor, consider building a campaign and making it part of your agreement with your vendor.
  • If your vendor is reluctant to implement healthier choices in your vending machines consider building a case and take it to the vendor.  The case should provide detailed information on what the vendor and the company can both provide.
  • If your company does not have a large budget to implement this or does not have the funds to give gift cards as prizes consider giving away company t-shirts or small workout materials, such as stretch bands, exercise balls, or jump rope.

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